Why you can't seem to change someone else's mind on Facebook and Social Media

I've been doing a lot of research because I'm teaching a class on Social Change and New Media. Amazingly one subject that has come up repeatedly is that it is impossible to "win" an argument on Facebook and social media in general.
All the articles I've read and even some of the statistic based studies show that it is nearly pointless to argue facts with someone who has an opposing point of view even though you have facts supporting your point of view. So don't feel bad that you had someone get irrational about something that you know you were right about.

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